trade show booths

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"your trade show booth - your home away from home"

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Think of your trade show booth space as your home away from home, your temporary office in the field. It's where you will be "living" for the next week during the show, and it represents you and your company. It should be professional and inviting. The first thing most prospects will see as they approach is the portable trade show display you have set up in the back of your booth. The display should have full-size color graphics that say who you are and what you do, and get that across quickly. The graphics should also draw attention to your booth space. Remember that trade shows are essentially a huge competition. You've got to distinguish your booth from all the other trade show booths. Your trade show display needs riveting graphics and a clear message that will stop prospects in their tracks, instead of letting them continue down the aisle to talk to your competitor four booths away who's done a better job.
One's trade show booth the space should be open and uncluttered, though I am a big fan of renting plants as few other exhibitors will do this so it can create a tranquil "oasis" for your prospects. Another thing I liked to do when the budget allowed was to get a 20ft space (instead of a 10ft space) and then rope off or curtain off half of the space to convert it into a "private" office with a small round table, four comfortable chairs, and a pot of hot coffee handy. You'll find by day two your prospects will love the idea of sitting down for a while, thought you may then find the challenge is to get them up and moving after you've finished talking business. And of course, for this idea to work, you need at least two people working your booth space at all times. For more ideas about maximizing the potential of your trade show booth, I invite you to check out some of the following articles below. - George