"designing a good trade show booth"

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You have about 5 seconds to get a potential customer's attention at a trade show, and to then make an impression.  What kind of impression do you want to make?

Your booth should be eye-catching and attention-grabbing.

Big colorful graphics these days are a must.

There are lots of new options in portable displays these days, check them out.  Portable displays can be used for 10ft by 10ft spaces, but also for larger booth spaces.  They are much more cost-effective than modular displays that have to be crated and trucked - though expensive modular displays were my company's bread and butter.

Your graphics MUST say who your company is.

Your graphics MUST say what your company does.

Your graphics should say why you are better than your competitors.

Pictures are great, but don't forget some text to communicate the above 3 points.

Keep all of your text at waist level or above.  Don't make people look down to read.

Keep your text big and short, and easily readable.  Don't make it a novel.

Have a website and include the url somewhere.

Get a proof of your booth's graphics before they are printed.  Ask someone to who doesn't know much about your company to quickly look at it.  Then take the proof away and ask them if they can tell you what your company's name is, what it does, and what they know about it.

Get some kind of halogen lighting on your booth.  Many other exhibitors don't bother, and it's an easy way to stand out.

Pay the premium for the plush padded carpet.  Prospects will notice.

Leave the front of your booth space open so that people can easily come in.

  - George

related resources:

trade show booths   trade show displays

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