trade show displays

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"your trade show display - what your prospect sees first"

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I think the most important part of your trade show booth space is the portable trade show display you should have set up in the back. I remember the days when we used to set up big, bulky, hinged, fabric-covered plywood board displays and then attach our small photographs and signs to them with Velcro. Those days should be over now (though I still sometimes cringe at shows when I see the old and/or home-made displays still being used). Today's trade show displays are so much more portable. More importantly, with digitally printed graphics getting so cheap, there is no reason not to have full-size color graphics. I really like the new 25 pound popup displays that have a single color-printed stretch fabric banner on the front that stays on the display when you take it down. In ten seconds, you can "pop-up" a 10ft x 8ft full color sign, and it costs less than what we used to pay for 200lb back-breaking blank fabric board displays available when I first started in this business. Before you invest in a new portable trade show display, be sure to got to all the display dealers in your area and check out all the options available. Keep in mind how portable the display is, and how easy it will be to get around with you or how much it will cost to ship. Also find out how much it will cost to update or change your graphics. After you've seen the displays locally, also check the internet to see what deals may be out there.

- George