"tips for compelling trade show display booths"

trade show marketing   |   trade show marketing articles   |   unrelated humor  |   home

I decided to put together a few "tips" based on my wealthy of experience in design, or at least in seeing a lot of other people's designs. To clarify, in my humble opinion, creating compelling designs for trade show display booths [bias but worthy plug for my son-in-law] does not require a PhD, MBA, CPA, or WTF degree. Rather, it just means using common sense. However, that doesn’t mean compelling trade show display booths are actually very common at trade shows. It seems that many trade show exhibitors miss the boat with their trade show design. But by reading and learning from my brilliantly insightful article [another biased plug, but this time for my ego], and by following these simple points, you'll know how to create and design an unique and compelling trade show display booth that will drawing prospects walking by booth into your booth, where you can convert them into customers (and isn't that the reason you're at the trade show to begin with?) If you create a design that does the following three things, it will do its job and be effective.

First "tip": You've got to get their attention. Think of your trade show booth as a needle in a haystack. If you don't have a design that stands out, your booth will just fade into the background. You won't get much booth traffic if people just ignore your booth and walk on by. One very successful method of "getting noticed" is to have a colorful background picture with a provocative tagline.

Second "tip": You've got to communicate who you are and what you do. Use big letters for your company name and put it at the top. Then explain what your company does in one or two easy to understand sentences. Test your design by having a friend look at it for a few seconds and then have them tell you who you are and what you do.

Third "tip": You need to explain WWIFM (what's in it for me, "me" being your potential customer). You must answer this critical question if you want to have an effective design. Prospects legitimately care about themselves first, and want to know what you can do for them. For instance, if you are a seo company, you might say that you can get them on the first page for their keywords. Whatever you do, remember to tell people how you can help them - this is the most important part of any effective design.

To conclude, designing compelling trade show display booths involves creating a design that covers the three "tips" above. Your design should catch people's attention and draw them it. Your design must include your company name and what your company does. And finally, your design must communicate the benefits you offer. To be a successful trade show marketer, make sure your trade show display booth design accomplishes these three tips. Make your next trade show your most successful show yet! And may you end up with more trade show booth traffic than you know what to do with!

related resources:

trade show booths   trade show displays

strange word of the day: azikolevans

Trade Show Marketing Advice