"how to design effective trade show booth displays"

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How to design and/or create effective graphic designs for trade show booth displays [plug for my son-in-law] shouldn't require an advanced degree from Princeton or Yale (no offense to those universities). It’s a simple matter of common sense. But unfortunately, simple common sense doesn’t mean it is "simple" or "common" to find effective trade show booth displays at most trade shows. It seems that many trade show exhibitors miss the boat with their trade show design. But if you follow the common sense advice in this article, you can design an attention-getting, compelling, and effective trade show booth display that will entice potential prospects into your booth, where you can then convert them into customers (which is what trade show marketing is all about). Just follow these three easy steps to make sure your design is effective.

First and foremost, people must notice you when they walk by your booth. Think of your trade show booth as a needle in a haystack. Your design must distinguish your booth from all the other trade show booths. You've only got a few seconds to grab the attention of the trade show attendees walking by your booth. Combining a full-color background image with a memorable tagline is one simple way to accomplish "getting noticed".

Second and not to be overlooked, your booth design should make clear who you are and also what it is that you do. Your design must include your company name in big bold letters. You must also explain what your company actually does. If people can't look at your display and immediately know who you are and what you do, you need to start your design over.

Third and finally, you need to explain WWIFM (what's in it for me, "me" being your potential customer). This is a critical part of having an effective design. Prospects legitimately care about themselves first, and want to know what you can do for them. For example, if you a cell phone company, you might say how wide (and good) your coverage is. Just remember, to be effective, your design must explain how you can help.

In the end, it comes down to this. Designing effective trade show booth displays means creating a design that does the three things above. Your design must stand out from the crowd and get noticed. Your booth design should have your company name at the top and what your company does. And most critically, your design must state how you help or benefit customers. Make sure your trade show booth display design is effective and covers these three points, and be more successful with your trade show marketing. Here's wishing you good luck at your next trade show, where ever or whenever it is! And may you end up with more trade show booth traffic than you know what to do with!

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trade show booths   trade show displays

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